Gestalt Theory and visual communication.

Figure / Ground.“If you’ve ever wondered why some design approaches seem more coherent, connected or unified than others, it may be because the designer has used the Gestalt principles to help bring together their design elements.”

While studying cognitive psychology at CSU, I was introduced to Gestalt theory, which has useful applications for designers. Check out this Creative Bloq article for a quick introduction.

About Matt Kapela

Hello, I'm a graphic design and psychology student at Cleveland State University. Currently I'm serving as president of CSU's student chapter of AIGA. I'm convinced that when designers work together, great things can happen.

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  1. Pingback: Reading | type & image

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